Marketing Articles

The Top 10 Reasons Article Marketers Fail

By: Bill Platt, Fri Jan 29th, 2010

The top 10 reasons why online marketers fail to find success with article marketing:

1. Failing to create an article that carries an interesting title - a title that will attract the attention and interest of publishers first and readers second.

2. Failing to acknowledge that publishers have a vested interest in keeping their readers happy - submitting crap articles that publishers know their readers will not want to read.

3. Failing to understand that people want articles that help them solve problems and answer questions - as opposed to glorified sales copy.

4. Failing to keep the information interesting for the reader - when people abandon your articles, they will never see the link to your website.

5. Failing to present a strong call-to-action in the authors' resource box - if the resource box does not attract a click, the article is simply page filler.

6. Failing to focus on the needs of readers in the authors' resource box - readers, who enjoyed reading your article, want to know why they should visit your website. Don't bore them to tears with a lengthy personal story and a lengthy brag fest about what makes you more special than everyone else.

7. Failing to expend a few more minutes during the editing process, to present your article with nice formatting - articles that break to a new line in mid-sentence are annoying and hard-to-follow. Long paragraphs that run for miles are hard-to-read and lead to eyestrain and article abandonment.

8. Failing to spell check your articles can annoy a lot of people - you may not catch all of the mistakes, especially when your Spellchecker software does not identify the misspelling to you. Often, you can get by with a few misspellings and instances of poor grammar in an article, so long as the misspelling or poor grammar does not distract the publisher, when he or she is reading the article.

9. Failing to make sure that you put the article into the correct category - when publishers ask you to select a category for your article. Do not cut corners here. If you expect the publisher to fix your category for you, they won't... If a publisher sees your article in the wrong category, they will more often hit delete, rather than fix your article placement.

10. Failing to follow simple instructions - the easiest thing to fix is the one thing that 85% of article marketers ignore, and that is making sure your articles' word counts match the publishers' requirements for word counts. Article marketers, who are willing to waste a publishers' time, by submitting articles that do not meet minimum or maximum word counts will find that the publisher would prefer to reject all of the marketers' articles, rather than to take the time to check if the marketer finally started following instructions.

Note: This article has been extracted from the article, "Top 10 Reasons Why Online Marketers Fail With Article Marketing".

About The Author:

My name is Bill Platt. If you enjoyed this article and found it useful, then you will love my newest ebook titled, "How To Use Article Marketing To Positively Impact Your SEO Efforts". It is 70-pages of hard-hitting information about how to make your article marketing truly profitable: http://thephantomwriters.com/ebooks/article-marketing-seo.html Or, you can get warmed up with my free "Article Marketing: Beyond The Basics" ebook at: http://thephantomwriters.com/ebooks/advanced-article-marketing.html

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